Built by women, for women
TrueShades began in the salon chair born from years of fitting extensions and being let down by inconsistent quality, narrow shade ranges and suppliers who couldn’t say where their hair came from.
We set out to build the supplier we always wished we had: one that put quality and ethics first, and that offered a shade range wide enough for every client who sat in our chair — not just the closest approximation.
Every length is 100% Remy human hair, cuticle-aligned and ethically sourced through women-focused supply chains we know and trust. We work directly with our partners, visit regularly, and refuse to compromise on where - or how - our hair is gathered. Our 55% ratios will leave fuller, thicker results with hair lasting on average 3 months longer.
"Every client deserves to find hair that's truly hers - not the nearest match on the shelf."
THE TRUESHADES PROMISE
What we stand for
Three things we never compromise on
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01
Ethical sourcing
Traceable, women-focused supply chains we visit and trust.
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02
Consistent quality
100% Remy, cuticle-aligned, hand-checked before dispatch.
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03
Inclusive range
36 shades across four families, so every client matches.
Find your True Shade